Denny’s Vision

Our new vision is simple in concept, yet a great challenge for restaurants
such as ours that never close. The vision recognizes each customer has certain
reasonable expectations that must always be met. These include: quality food
that tastes good; friendly, attentive servers who make customers feel welcome;
clean, well-maintained surroundings; and prices that represent a good value. We
believe these expectations must be met every time a customer enters one of our
restaurants. Denny’s new vision is summed up in the statement:

Great Food, Great Service, Great People … Every Time!